Last updated: 04/05/2026
PRIVACY POLICY – CLEARWAX LTD
Our details
Name: Clearwax Ltd
Email: [email protected]
Website: www.clearwax.co.uk
The type of personal information we collect
We collect and process the following categories of personal data:
1. Customers (online shop)
- Name
- Billing and delivery address
- Email address
- Purchase history
- Payment information (processed by third-party providers)
2. Clearwax Specialists (directory members and trade customers)
- Name and business details
- Contact information (email address, phone number, address)
- Professional information
- Account and login details
- Purchase and invoice history
3. Lead and enquiry data
When members of the public contact a Clearwax Specialist via our website, we may collect:
Phone enquiries:
- Caller phone number
- Time and date of call
- Call duration
- Call status (e.g. answered or missed)
- Call ID
Email and contact form enquiries:
- Name
- Email address
- Message content
- Date and time of enquiry
4. Specialist analytics data
We provide Clearwax Specialists with access to analytics dashboards which may include:
- Number of leads received
- Call and email logs
- Contact details of enquirers
- Performance data relating to enquiries
5. Marketing data
- Email address
- Marketing preferences
- Interaction with marketing emails
6. Technical and usage data
- IP address
- Browser type and version
- Pages visited and time spent on the website
- Cookie data
How we collect your personal information
We collect data:
Directly from you
- When you make a purchase
- When you register as a Clearwax Specialist
- When you fill in a contact form
- When you subscribe to marketing communications
- When you contact us directly
Automatically
- Through cookies and analytics tools
- Through call tracking systems
From third parties
- Payment providers
- Call tracking and communication providers
How we use your personal information
We use your information to:
- Process and fulfil orders
- Manage specialist accounts
- Operate the Clearwax specialist directory
- Receive, process, and route enquiries to specialists
- Track and analyse leads
- Provide analytics dashboards to specialists
- Invoice specialists for leads and services
- Communicate with users and specialists
- Send marketing communications (where permitted)
- Improve our website and services
- Comply with legal obligations
Lead tracking, contact forms and directory services
We operate a specialist directory that allows members of the public to contact Clearwax Specialists.
Phone enquiries
We use a call tracking service provided by Stride Communications to:
- Assign unique phone numbers to specialists
- Track calls made through the directory
- Record call metadata (including phone number, time, duration, and call status)
Email and contact form enquiries
When you submit a contact form on our website:
- Your details are processed and delivered using SendGrid
- Your enquiry may be forwarded to the relevant Clearwax Specialist
Use of lead data
We use this information to:
- Connect users with specialists
- Provide analytics and reporting to specialists
- Monitor and improve our services
- Calculate and invoice lead-based charges
Lawful basis
We rely on:
- Legitimate interests – to operate and improve our directory and lead generation services
- Pre-contract steps – where users are seeking to engage a specialist
- Contract – for services provided to Clearwax Specialists
Payments
Online shop payments
We use PayPal to process payments securely.
We do not store full payment card details.
Specialist payments
Clearwax Specialists may pay for services via:
- PayPal
- Bank transfer (BACS)
Invoicing
We use Xero to manage invoices and financial records.
In some cases, payments may be processed using Stripe.
Marketing
We use Mailchimp to send marketing communications to:
- Clearwax Specialists
- Other professionals who may be interested in our products, training, or services
Lawful basis
- Consent – where required under applicable law
- Legitimate interests – for limited business-to-business marketing where permitted
You can unsubscribe at any time by clicking the link in our emails.
Cookies and analytics
We use cookies to improve your experience and understand how our website is used.
Cookies may include:
- Strictly necessary cookies
- Analytics cookies
- Tracking cookies related to our directory functionality
We use Google Analytics to collect and analyse website usage data.
Where required, we will obtain your consent before placing non-essential cookies.
Sharing your personal information
We may share your personal data with:
- Clearwax Specialists (to enable them to respond to enquiries)
- Service providers acting as data processors, including:
- Stride Communications (call tracking)
- SendGrid (email delivery and contact form processing)
- PayPal (payments)
- Stripe (payments)
- Xero (accounting)
- Mailchimp (marketing)
- Google Analytics (analytics)
We ensure all third parties process data in accordance with data protection law.
International data transfers
Some of our service providers may process personal data outside the UK.
Where this occurs, we ensure appropriate safeguards are in place, such as:
- UK adequacy decisions
- Standard contractual clauses
How we store your personal information
Your data is securely stored using appropriate technical and organisational measures.
We retain personal data:
- For as long as necessary to provide our services
- For legal, accounting, and reporting purposes
When data is no longer required, it is securely deleted or anonymised.
Your data protection rights
Under data protection law, you have rights including:
- The right of access
- The right to rectification
- The right to erasure
- The right to restrict processing
- The right to object to processing
- The right to data portability
To exercise your rights, please contact: [insert email address]
How to complain
If you have concerns about how we use your personal data, please contact us.
You can also complain to the Information Commissioner’s Office (ICO):
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline: 0303 123 1113
Website: https://www.ico.org.uk
Changes to this policy
We may update this Privacy Policy from time to time.
The latest version will always be available on our website.